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Winging it is one way of managing your business, but does it get you the results you want? There's no doubt you will achieve some of the goals you have in mind, but equally, what else could you achieve with a bit of focus? You may find that without a plan you end up going in a completely different direction than the one you intended.

A recent participant in my Planning for Success Workshop said: ‘It allowed me to focus on elements of the business that were neglected or just kept ticking over as…

I haven’t met a business owner yet (including myself) who doesn’t have times where they struggle with knowing what content should be in their marketing, whether that’s for Social Media, Blog Posts or Emails.

But I also know that with a bit of focused time and head space, it’s not too hard to create a plan, structure, written content and calendar timeline to nail your marketing content for at least 3 months at a time.

Here are 5 tips for getting started.

1) Make time and space. Block time out,…

10 years ago I started out by sharing my visual merchandising expertise. That included window dressing and how to lay out a shop, where to put products and how to make the customer journey make sense. But without a plan, none of this makes much sense. Why are you choosing certain tactics above others? What are you trying to achieve?

Without a clear sense of direction and required outcomes, all the other aspects of retail become a game of chance rather than focused actions. It is entirely possib…