For Owners of Independent High Street Shops
who want to take their business to the next level
Increase your sales and profit and confidently grow your business with clear, simple, practical steps ~ that fit your shop, your customers, and your life.
The no.1 thing shop owners say to me when I ask them what they need... is more footfall.
What they really mean is more sales please! But more than that... it’s profit.
You need more money coming in but you also need a profitable business.
With your best customer not often casually walking past the door, it’s more important than ever to create a clear strategy for how you’re going to attract customers to buy from you.
The high street remains a challenging place to grow a business, but it is absolutely possible. (Who doesn't love a challenge?!)
You want to pay yourself properly or take a few more days off. You want a sustainable business that you feel confident will thrive whatever high street, economic, or changes in your town, come next.
But there’s a nagging thought, like a stone in your shoe, that maybe you won’t be able to survive; it stabs you every so often with terrifying thoughts of failure.
It’s not for a lack of effort!
You’re working hard, running flat out... but never quite moving forward. Just when you think you’ve found your balance you get pulled back into the day-to-day tasks, and round you go again.
You feel a bit stuck, uncertain about what will actually make a difference. You have big ideas for your business and your future ~ but without the right resources, and a plan, they stay just that… a distant dream.
Here’s the thing… there is no magic wand. No quick fix.
We can’t just flick a switch and have it all fall into place.
It takes a bit of work. And time.
And whatever the next level looks like for you ~ more sales, more profit, some help and more time off, or just feeling in control of your business again ~ it starts with a decision.
A decision to stop waiting and start taking action.
Because the sooner you begin, the sooner you’ll see the results. And future you? They’ll be so glad you did.
The work I do is about bringing all the moving parts of your business together to work in harmony ~ so your shop isn’t just open but actually working hard to bring in more sales.
When everything is aligned, running your shop feels smoother ~ like sailing a boat with the wind, instead of against it.
When you have a clear strategy for growth, your marketing gets easier. Suddenly, the fog lifts ~ you know what to say, who to say it to, and where to say it.
When your marketing becomes intentional, your windows, shop layout and merchandising make sense and work hard for you. They stop being last-minute and stress points and start becoming powerful sales tools.
When your business strategy and marketing are working together, your message becomes stronger. Your promotions feel purposeful. Your marketing gets results. Your confidence grows.
And when all of these things click into place, you will see an increase in sales.
You stop firefighting and start focusing. You have a clear direction.
Most importantly ~ running your business feels fun!
Hello! I'm Sally… Retail Coach and founder of the Independent Retail Community.
Since 2014, I’ve been helping owners of independent shops grow their business and increase sales. But my retail journey started long before that...
My first experience of retail was working with local shops during college, and from there, I spent 20 years working with high street brands across the UK. I worked regionally with store teams to improve sales, trained managers at all levels, and completed hundreds of store refits. I know retail inside and out ~ right down to what makes a shop really work.
For the last 10+ years, I’ve been focused on distilling everything I’ve learned into practical, tailored, relevant advice for independent retailers. I’ve written and delivered in-person workshops across the UK, helping shop owners like you take control of their business, increase profitability, and feel confident about the future.
If you want to hear more from me by email CLICK HERE to sign up!
What I see is shop owners working really hard but often standing still.
You know you need to do a heap of ‘things’ but time is short. Or you’re not 100% sure how to do them, and it all feels complicated. Or let’s be honest… you’re exhausted. So it just doesn’t happen.
You have a rough idea of your numbers, but a little more analysis would give you the structure and strategy to make smarter decisions. It would shape your marketing, events, emails – everything!
You’re following the yearly retail cycle, jumping from date to event, but with a bit of planning, you could stop reacting and start steering.
Your marketing is happening… but sporadically. Without a clear strategy, it’s hard to know what to do, when to do it, and where to focus your energy to bring in more footfall.
And when it comes to your products? You know everything about them and could probably talk the hind leg off a donkey! But if the core elements of your business aren’t aligned, you’re missing out on sales.
So where do you start?
Depending on where you are in your business right now, my FREE E-BOOKS may give you some ideas and food for thought…
Moving Beyond Survival: 4 Retail Essentials for the Early Years ~ to read more CLICK HERE
Creating Growth: 5 Retail Strategies to Increase Sales & Sustainability ~ to read more CLICK HERE
When retailers get together, they realise that they are not alone!
When retailers join my in-person workshops, one of the biggest, most consistent pieces of feedback is ‘it was lovely to meet/chat with other retailers’, or ‘I realise I’m not the only one with this challenge/in this situation’.
You may see other retailers as 'the competition’ but in reality, as a small business, you are your business and YOU my friend are UNIQUE! Which means your business is unique.
The methods, strategies and tactics are rarely unique, in fact you probably feel better knowing they’re tried and tested. But how you implement them… well there’s the difference. Your unique ‘voice’ is what will set you apart.
The Independent Retail Community Membership was started as a way of connecting more retailers together than I can fit into a small room for a workshop! You can find out more about it HERE
If you’re not sure what to do next in your business or where to turn… if you’re open to exploring what’s going on for you and want a ‘no pressure’ chat with me and pointers on where to start, book a call with me… check out the details HERE
If you want to start exploring my Retail SALES System™ start for FREE with the SALES TAGS ~ OVER HERE
The Retail SALES System
Making Every Part of Your Shop Work Hard for You
The SALES System focuses on essential but often overlooked fundamental principles of retail that work together to create a seamless and engaging customer experience. They form the foundation of the workshops inside the Independent Retail Community membership.
The goal isn’t just to make your shop look great ~ it’s to strategically influence behaviour so that customers stay longer, engage more, and ultimately, buy more.
These foundation pieces are the building blocks of your strategy ~ the 'what' you do to move your business forward. They link seamlessly with your business and financial planning, marketing, PR, advertising, events, emails and create a cohesive system that drives results.
When these building blocks work in harmony, your business runs more smoothly. Your marketing becomes clearer. Your displays work harder for you. Your confidence grows. And most importantly? Your sales increase.
Want to dip your toe in and see how it works?
If you want to start exploring the Retail Sales System start with the SALES TAGS ~ a FREE bite-sized introduction that includes one simple action for each tag to start improving your sales right away.
Click HERE to check it out.
What the Community offers could be a great fit if…
You love your shop, but right now, it feels more like hard work than the dream business you imagined. You opened your shop because you’re passionate about what you sell not because you wanted to become a marketing guru, sales strategist, and financial planner all rolled into one. But here you are, wearing all the hats, figuring it out as you go.
You’ve tried all the things ~ posting on social media, running promotions, maybe even the odd event ~ but it feels a bit hit and miss. Sometimes it works, sometimes it doesn’t, and honestly? You’re not even sure why.
You’re working harder than ever, but the numbers aren’t adding up. You want more sales, more profit, and to actually be able to pay yourself properly ~ not just cover costs and scrape by.
You secretly (or not so secretly) dread working on the ‘business side’ of things. You love your customers, your products, and the idea of growing your shop ~ but the thought of digging into sales data, creating strategies, and planning? Ugh. Pass the buscui
You’ve been meaning to get some proper help, but you just haven’t found the time. You tell yourself you’ll figure it out “when things calm down.” But spoiler alert: things never calm down.
You’re ready for things to feel easier (and actually work). You don’t need more hustle, more guesswork, or another generic business course that doesn’t ‘get’ retail. You need clear, simple, practical, steps that fit your shop, your customers, and your life.
If you’re nodding along, welcome! You’re in the right place.
Let’s get your business working for you, not the other way around.
Featured Products
This 30-page e-book is your guide to moving beyond survival in your first few years of running a retail business. It’s not just about working harder ~ it’s about working smarter and making intentional choices that set you up for success.
This 53-page e-book is your guide to moving beyond stability and creating lasting growth in your retail business. After working with countless independent retailers, I’ve seen how easy it is to plateau at this stage. You’re not failing, but you’re not thriving either. It’s time to shift from simply getting by to creating sustainable, strategic growth.
This 53-page e-book is your guide to moving beyond stability and creating lasting growth in your retail business. After working with countless independent retailers, I’ve seen how easy it is to platea…
Are you struggling to plan and promote shop events that actually drive sales? Do you want ideas to maximise profit and keep customers coming back?
Get this set of 60 digital cards designed to help you confidently run successful, profitable events. Simple actions. Works for any retail event. Flexible and easy to use ~ download the cards to your phone or tablet.
Are you struggling to plan and promote shop events that actually drive sales? Do you want ideas to maximise profit and keep customers coming back?
Get this set of 60 digital cards designed to help yo…
When you join the Independent Retail Community, you will be deeply supported to take your business to the next level.
Turn your dreams into reality ~ confidently implement your big ideas and see them succeed.
Enjoy running your business with a clear path forward ~ reignite your passion and everything feels light and fun again.
Feel secure for the future ~ build a resilient business that doesn't just survive but grows and feel safe knowing that long-term success is possible.
When you join the Independent Retail Community, you will be deeply supported to take your business to the next level.
Turn your dreams into reality ~ confidently implement your big ideas and see them…
Willenhall
West Midlands
WV13 2HS
United Kingdom
